Evaluating The Success of New FMCG Products In Traditional Markets: Based on The Quality of Buyer-Seller Relationships. Innovation Journal of Social Sciences and Economic Review, [S. l.], v. 8, n. 1, p. 20–29, 2025. DOI: 10.36923/ijsser.v8i1.342. Disponível em: https://mail.ijsser.com/index.php/ijsser/article/view/10.36923.ijsser.v8i1.342. Acesso em: 2 jan. 2026.